Promotion on Tik Tok

What the best time to post on TikTok

Do you have an account in TikTok? Surely you have ever wondered what the best time I should post on Tiktok. After all, not only content is important, but also post-time to reach the maximum audience.

In this article we will tell you what features of TikTok is important to consider choosing the time of publication.

Features of the audience on TikTok

Don’t forget that TikTok users are mostly limited to the feed with recommendations, sometimes forgetting about the bloggers, they subscribe to. Therefore it’s much more important to get into the recommendations than in the correct time zone. We wrote about how to “get into the recommendations” in other article.

Previously TikTok gave views in the first hour. thats why linking to the time of publication was more relevant than now. In 2020 TikTok changed the algorithms. Now views are collected within a few hours — keep this in mind, when posting a video.

TikTok is a social network where people come to “take a nap”. The audience is most active when they have a lot of free time and can relax after work/school and on weekends. If you post videos in the morning or during a lunch break, there may be no result. In this time people have less time to view social networks.

Best time to post on TikTok

It’s always useful to focus on global trends. However we must not forget that everyone’s audience is different: with various habits and daily routines. How do you know at what time your audience is eager to see new tiktoks?

Location of subscribers

The first thing you need to do is understand who your audience is. How to do it? Go to your account settings and find the “Analytics”. In the “Subscribers” tab, you will see two indicators: gender and location. By understanding where your subscribers come from it becomes clear which time zone to target.

 Subscriber activity

After that, find out when your subscribers use TikTok. The data can be found on the same tab. There are two charts available here – by day and by hour.

Please note the analytics representes Universal Time (UTC) 

It’s important to take into account the age of your followers. Each audience has its own peak of activity.
For example, for teenagers: from 12:00 to 17:00; for adults the
peak of activity begins at 18:00 and ends around 23:00.

Contrary to popular belief, there is not only teenagers, who are interested in TikTok. This app has become so popular that it has attracted the attention of major companies and brands. With their help, «Influencer Marketing Hub» studied more than 100 thousand posts in TikTok and determined when the app’s audience is most active. As a reference point, the researchers chose North American Eastern Time (-5 hours from UTC).

According to these results the best time to publish on TikTok is at 9 am on Tuesday, at 12 am on Thursday and at 5 pm on Friday.

To translate this time to your time zone use a free converter such as TheTimeZoneConverter

Time converter

 Analyze the user reaction to your content

Tips for choosing the perfect time can be found in the “Content” tab. Pay attention to the publications date of your most popular videos.

If you notice that the time is the same, then try to set other content at the same time.
You can even create a table and record all the results. Over time it will become a useful tool in determining your own best time to post on TikTok.


We hope that this article was useful for you! Now you know how to choose the best time to post on TikTok.

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